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Canadian Careers - Public Relations Articles
The Value of Media Training in Canada
By Maryse Cardin
Why You Need to Be Prepared
We recognize that when it comes to the media, a little preparation will go a
long way. Anyone can find himself or herself in front of a camera with no
warming - if unprepared you can loose an opportunity to raise awareness of
your product or service. And in the worse case scenario, you can find
yourself in an issue and crisis situation without knowing what to say or do.
Each meeting with the media is a positive opportunity to get your messages
across - if you're prepared.
Media training helps spokespeople learn to deliver key messages, manage a
media interview and communicate consistently to a variety of audiences such
as consumers, stakeholders and employees.
Successful delivery of messages to the media can help a company raise
awareness of its products and services, attract new customers and employees
and increase its profile within the community.
In addition, media training not only prepares spokespeople for media
interviews, but also streamlines messaging in all marketing and
communications efforts. It also increases people's comfort levels with
public speaking.
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Maryse Cardin is the co-owner of Turtle & Hare Creative, an award winning boutique public relations agency. (www.turtleandharecreative.com) She has worked on campaigns in North America, South America, and Asia for a multitude of clients including News Corporation, the Hain Celestial Group, Toyota and the Nagano Olympic Committee. She teaches public relations at Langara College. Maryse is presently writing a book on women in public relations and the skills it takes to excel in the industry.
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