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Marketing Researcher - summer student - Waypoint Centre for Mental Health Care

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Organization: Waypoint Centre for Mental Health Care
Job Title:Marketing Researcher - summer student
Salary:$15.00 - $18.00 per hour
Category:Advertising, Marketing and Public Relations
Deadline: 4/5/2013: Expired
Location:Penetanguishene, Ontario

Overview

4 month contract Position Title: Marketing Researcher - summer student Job Class: NUS1 - Non-Union Summer Student Dept/Program: Human Resources & Organizational Development Rate of Pay: $15.00 - $18.00 per hour Employee Group: Non-Union Employment Type: Temporary Part Time Work Schedule: up to 37.50 hours weekly Posting Date: March 15, 2013 Posting Type: Open Located 150 km from Toronto on the shores of Georgian Bay in historic Penetanguishene, Waypoint is a 301-bed hospital providing an extensive range of acute and longer-term psychiatric inpatient as well as outpatient services. Waypoint is proud to be affiliated with numerous colleges and universities, including its role as a University of Toronto teaching hospital and academic research centre. As the region's only specialty mental health hospital and the province's only maximum secure forensic hospital, you can realize your career goals within our innovative and transforming environment. The Midland/ Penetanguishene area boasts four-season lifestyle opportunities ranging from outdoor recreation to cultural activities, and combines a small town feel with easy access to many urban amenities.


Responsibilities

What can I expect in this role? Waypoint is currently seeking a Marketing Researcher - summer student. The purpose of the position is to research, design and make recommendations for potential retail opportunity at Waypoint. Key Accountabilities:

  • Internal and external market analysis
  • Conduct, write and summarize market research including: clients, prospects, industries, and markets to support sales and marketing efforts.
  • Make recommendations based on above research
  • Develop market plan
  • Provide advice on marketing products, branding, set up, procedures
  • Implementation of plan and recommendations

  • Experience and Qualifications

    Qualifications/Requirements:

  • Third or 4th year or post graduate Business/marketing student preferred
  • Up-to-date knowledge of Hospital retail marketing to develop marketing plans
  • Proven knowledge of market analysis methodology
  • Demonstrated knowledge of Project Management
  • Demonstrated knowledge of report development, writing and presenting
  • Proven track record of leadership and group facilitation skills
  • Highly effective planning and organization skills
  • Evidence of analytical strategic skills
  • Superior communication skills
  • Results oriented work ethic to work independently and undertake tasks needed to accomplish work objectives and deliver quality, consistent and timely results.



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