Description of Kraft Canada Inc.
Anywhere, any time, every day - Make Today Delicious!
No matter what the occasion, we take food to heart. Our higher purpose, make today delicious, is about much more than the products we make. It defines us, unites us and inspires us to make a delicious difference in our company, in our communities and in our world.
Kraft manufactures and markets many of the favourite foods and beverages that are the mainstay of Canadian kitchens. In fact, almost 99% of Canadians are Kraft consumers having purchased a Kraft product within the past year, and an average of 21.9 million Canadians enjoy at least one Kraft product each month.
We sell more than 100 of the leading food and beverage brands that Canadians know and love, including: Kraft Cheeses; Philadelphia Cream Cheese; Cheez Whiz Spread; Kraft Dinner Macaroni & Cheese; Miracle Whip Dressing; Maxwell House and Nabob Coffees; Kool-Aid Beverages; Jell-O Desserts; Bakerís Chocolate; Toblerone and Milka Chocolate; Oreo cookies; Ritz and Premium Plus Crackers; and Crispers and Bits & Bites Snacks.
Kraft is an innovation leader in the Canadian marketplace. Consumer satisfaction through innovation is a critical component of the Kraft strategy in Canada. Every year, we invest significant resources to understand consumer attitudes and behaviours pertaining to food and eating. With these insights, the Company focuses on delivering value added and innovative meal/snack solutions to time-starved consumers. Through such industry-leading vehicles as our Kraft Consumer Response Centre, www.kraftcanada.com, whatís cooking magazine and the Kraft Kitchens, recipes, meal solutions and nutrition information is accessible to consumers every day.