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"Green" Brock students go for gold at world business challenge

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February 21, 2006

Source: Brock University:
http://www.brocku.ca/webnews/displaystory.phtml?TEMPLATE=template.html&sid=1431

"Green" Brock students go for gold at world business challenge

Two students form Brock University think that they've come up with an idea that will help businesses turn their environmentally and socially responsible initiatives into green gold.

On the weekend of March 2 to 5, Nick Brown (Orillia, Ont.) and Chris Aikenhead (Chatham, Ont.) will compete against 11 teams from around the world in the final round of the 2006 Queen's Entrepreneurs' Competition (QEC), an international business plan challenge held annually at Queen's University in Kingston, Ont.

Brown, a Bachelor of Business Administration student and Aikenhead, a student majoring in political science, earned a spot in the final round of the QEC for their original business plan idea for Green Gold Consulting.

The concept behind Green Gold Consulting is to help businesses understand their impact on the environment and then work with them to reduce that impact in ways that will also improve their financial bottom line.

"It is a myth that it costs more for a business to be environmentally and socially responsible," said Nick Brown, President, Green Gold Consulting. "Indeed, we know that businesses that act with the environment and society in mind actually perform better than those who operate with a 'business as usual' approach that emphasizes only the financial bottom line."

Brown and Aikenhead will be doing a full run-through of their presentation for Green Gold Consulting prior to the QEC for a number of local business leaders and Brock professors on Monday, Feb. 27, at 7 p.m., in Taro 260. Media representatives and interested members of the community are welcome to attend.

Faculty Adviser and Professor of Management in the Faculty of Business, Teresa Menzies, oversaw the development of the Green Gold Consulting business plan.

Brown and Aikenhead will be competing for the first-place $15,000 investment grant against student teams from such schools as the University of Western Ontario, Princeton University, University of Arizona, Simon Fraser University and the University of Hong Kong.

The QEC is the oldest and leading international undergraduate business plan competition in Canada, with awards totalling $25,000, the largest prize giveaway of any competition of its type in the country. The competition is organized entirely by undergraduate students of the Queen's School of Business and is funded through corporate sponsorships. Now entering its 18th year, QEC continues to foster a spirit of entrepreneurship and innovation among today's youth while preparing them for the challenges of a global marketplace.

In previous years Brock Faculty of Business students have won gold, silver and bronze awards at this prestigious competition.

For more information, please contact:

Teresa Menzies, Professor of Management, Faculty of Business, at 905-688-5550, ext. 4118; e-mail: tmenzies@brocku.ca

Nick Brown, Green Gold Consulting, Brock student, at 289-213-6444; e-mail: nick@nickbrown.ca


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