Marketing to Mom? Study compares Canadian and Chinese teen consumer patterns

Concordia_University

Growing up, I can’t remember a time where I wasn’t the target of some sort of advertising—whether it be for Barbies, Tamagotchi pets, or iPods. As a kid, commercials were distinctly aimed at me, and it was my job to find a way to acquire whatever the product du jour was.  According to a new joint study from Concordia University and the University of Texas, this adolescent-directed consumerism was likely the result of where I grew up: Canada. The study found distinct differences in the consumer patterns of adolescents in Canada and China.

Dr. Michel Laroche (Credit: Concordia)

Teenagers are prime consumers, and understanding the cultural differences that influence how and where they spend their money could be of great importance to marketers. The study, which used data from 1,289 Chinese and 305 Canadian teenagers, found that—when it comes to spending—Canadian teens tend to make their own decisions . . . → Read More: Marketing to Mom? Study compares Canadian and Chinese teen consumer patterns

Harry W. MacLauchlan Scholarships Open Up to More Entrepreneurial UPEI Undergrads

University_of_Prince_Edward_Island

The Harry W. MacLauchlan Scholarships in Entrepreneurial Leadership will now have a bigger pool of University of Prince Edward Island students to fish from.

The three $5000 scholarships, which were previously reserved for business students, are now open for all full-time, 3rd year undergraduate students to apply for.

The catch? Whether you’re a business student or not, you must be able to the demonstrate entrepreneurial initiative, involvement and leadership in the province that Harry W. MacLauchlan embodied in his legacy.

Deadline to apply for the awards is March 31. More details and application criteria are available at the university website here.

Three Harry W. MacLauchlan Scholarships in Entrepreneurial Leadership available [University of Prince Edward Island]

Student Special: Royal Roads Students Get More Bang for Their Charitable Bucks

Royal_Roads_University

When people think about business, they often think about profit, sales and the bottom dollar. For 67 business students at Royal Roads University participating in the annual Venture Challenge, this business savvy was put to good use, raising $28,930 for local charities.

The Venture Challenge involved Bachelor of Commerce students breaking into teams with an $1 per student investment as start-up capital. Each team then applied their investments to a small business idea for five weeks. Proceeds from the students’ challenge businesses went to charities of their choice—including the B.C. Children’s Hospital, the David Foster Foundation, The Mustard Seed Food Bank, KidSport, Make a Wish Foundation, The Heart and Stroke Foundation, the Canadian Hero Fund, The Queen Alexandria Foundation for Children, The Vancouver Island Marmot Recovery Foundation, and Big Brothers and Sisters of Victoria. The most successful small challenge money-makers included a drop-in Yogathon and a choir concert . . . → Read More: Student Special: Royal Roads Students Get More Bang for Their Charitable Bucks

Cutting To Climb: Study Reveals Canada Most Tax-Competitive G-7 Country

Study co-author Dr. Jack Mintz (Credit: University of Calgary)

Study co-author Dr. Jack Mintz (Credit: University of Calgary)

Good news for Canadian business from the University of Calgary’s School of Public Policy. The latest study by Dr. Jack Mintz and Dr. Duanjie Chen reveals Canada is now the most competitive country for capital investment tax among the seven largest developed countries represented by the G-7 alliance — a big improvement from 2005, when Canada was deemed the least competitive.

Capital investment tax is a valuable indicator of future investment and economic growth. Since global wage rates are gradually equalizing, corporate tax rates will become increasingly important in attracting business. Canadian prospects are good, especially in light of further planned reductions in corporate taxes by 2013. “The combination of resource wealth, a favourable tax regime and our proximity to the U.S. is very positive,” said Mintz.

Canada should not rest on its laurels, however. In the study’s analysis of . . . → Read More: Cutting Back To Climb Ahead: Study Reveals Canada Most Tax-Competitive G-7 Country

Mind the Gap: Differences in the Impact of Parental Income on Post-Secondary Attendance in Canada and the U.S.

University_of_Western_Ontario

Tuitions costs, living expenses, books and student fees are just some of the factors to consider when planning your post-secondary education. Could your parent’s income be another factor in this equation? If you are a youth in the United States, how much your parents earn may determine whether or not you choose a post-secondary education. In Canada however, researchers suggest that parental income does not significantly influence post-secondary attendance rates.

New research from the CIBC Centre in Human Capital and Productivity at the University of Western Ontario outlines these findings in a policy brief authored by economists Lance Lochner (University of Western Ontario professor, Canada Research Chair in Human Capital and Productivity and CIBC Chair in Human Capital and Productivity), Philippe Belley (economics professor at Kansas State University) and Marc Frenette (Senior Research Associate at the Social Research and Demonstration Corporation).

The findings show some significant differences in post-secondary . . . → Read More: Mind the Gap: Differences in the Impact of Parental Income on Post-Secondary Attendance in Canada and the U.S.

Scholarship Alert: Dalhousie’s New Sir Graham Day Scholarships in Business

Sir Graham Day (Photo Credit: Nick Pearce, Dalhousie University)

Starting this fall, Dalhousie University business students will have another potential source of funding thanks to the newly-established Sir Graham Day Scholarships in Business.

Sir Graham Day (Photo Credit: Nick Pearce, Dalhousie University)

Supported by a million-dollar endowment, the Sir Graham Day Scholarships will support undergraduate and graduate students undertaking course work in the areas of family business, transportation or business-government relations within the Faculty of Management.

The donor-funded endowment was set up by philanthropist businessman John Bragg in honour of Sir Day’s contributions to the business community.

Sir Day is a former business professor and chancellor at Dalhousie University.

All in a Day’s work [Dalhousie University]

Want more information on Canadian university scholarships? Check out the scholarship pages on www.canadian-universities.net here.

Diversity Daze: Culturally Attuned Managers More Satisfied with Their Careers

Researchers Charity-Ann Hannan, Wendy Cukier, Margaret Yap and Mark Holmes. (photo Credit: Ryerson University)

In the not-so-distant past, diversity training was often viewed as a politically correct chore for some organizations. However, according to a new study from Ryerson University and York University, executives that associate positive values with diversity training are happier in their careers and more loyal to their companies.

Researchers Charity-Ann Hannan, Wendy Cukier, Margaret Yap and Mark Holmes. (Photo Credit: Ryerson University)

Corporate diversity training incorporates exercises and policies geared towards creating greater understanding of different ethnic backgrounds in order to facilitate collaboration and cooperation in the workplace.

The study, directed by lead author Margaret Yap, found that Canadian managers, professionals and executives who saw diversity training to be beneficial reported greater career satisfaction and commitment to their companies. In fact, these diversity-trained professionals were seven to 14 per cent more satisfied than their counterparts, who did not see value or were not offered diversity training in their . . . → Read More: Diversity Daze: Culturally Attuned Managers More Satisfied with Their Careers

Hello Canada!

Welcome to our new blog/news service for canadian-universities.net. After being in operation for over 7 years, we thought it might be appropriate to (finally) start to share with you our passion for the world of higher learning.

Our inspiration in starting this blog is to celebrate the real heroes in Canada. These are the people who spend time thinking and trying to solve the really important problems in society. Our blog aims to reveal the scientists, writers, philosophers, artists and medical researchers in Canada who are making significant and sometimes profound discoveries that are helping Canadians and providing benefit to the world as a whole.

We are also very interested in campus life and will also be discussing issues concerning campuses across Canada.

We also will post summaries of all of our job postings aimed at university/college students or grads.

We are interested in hearing from current students, former . . . → Read More: Hello Canada and the world!