Sales and marketing has always been a dynamic and challenging field for those with a keen sense of business. With the advent of new technology and new business techniques, the way in which business professionals approach the areas of sales and marketing has changed dramatically. Today's sales and marketing professional has to be up-to-date on not only business skills and techniques, but also computer technology and certain aspects of psychology.
A growing number of institutions have realized the importance of having a marketing department hence today, the realm of sales and marketing does not extend to business alone. Non-profit organizations, academic institutions and clinics and hospitals have all understood the need to have a robust sales and marketing department in their organization and are incorporating it into their work system.
The job of a sales and marketing professional can be very demanding and strenuous but offers tremendous potential for further growth and specialization in a wide range of industries. Courses that teach students about sales and marketing will first cover the various aspects of management including principles, accounting, statistics and information. Students are then also taught the fundamentals of management in marketing as well as the operations in project management. Students learn about consumer behavior, market research, marketing in advertising, international marketing, bookkeeping and financial accounting as well as business essentials through sales and marketing programs.
These programs cover economics, finance, strategic planning, buying behavior, product development, computer fundamentals, media planning, negotiating, retail and merchandise management, electronic management, event planning, business language and organization, applied business communications and business documentation.
There are a number of immediate employment options available to graduates of sales and marketing in commercial industries as well as industrial and wholesale establishments. A career in this field offers a lucrative future as well as options for further specialization and diversification.
Canadian Provinces with Career Colleges offering diplomas, programs or courses in Sales and Marketing